CX SoCal Summit | March 20, 2018 | Los Angeles, CA, USA



Solid Content – Not Choice of Tactics – Creates a Successful B2B Marketing Mix

Think Tank - 4:10 pm - 4:35 pm

B2B marketers use an unprecedented number of tactics and channels to execute a marketing mix that encompasses both the digital and physical worlds. Yet surveys consistently find that no single approach works superbly for all marketers as they try to build programs that boost brand and generate demand. Understand why what you have to say to buyers is more important than which tactics you use to say it – and how content marketing that focuses on customer needs and outcomes provides the essential foundation for achieving a successful B2B marketing mix.


  • Tactics are nothing; modern marketing is ineffective without strong content
  • Make your content connect with buyers' desired outcomes otherwise you undermine your content’s value
  • Finding the right mix of marketing strategies will take time and reveal some surprising insights

Required Qualifications for Speakers:

  • Senior level decision maker of a major organization - i.e. SVP, C-Suite, EVP
  • Executive level experience within a major institution with a direct and relevant focus

* I have read and meet the required qualifications for CX SoCal Summit speakers

Invitation response deadline: March 6th, 2018

Contact Information

Session Description


Proposed Session is a Panel Discussion