CX Southern California Summit | March 28, 2017 | Los Angeles, CA, USA

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Driving Results through Digital Marketing

Think Tank - 12:05 pm - 12:30 pm

The time has come to fully usher enterprise marketing strategy into the digital age, but that means having a granular understanding of not only digital opportunities, but also digital challenges. Primary among these is data driven marketing; the benefits is a deeper understanding of clients and their needs, while the challenge is the risk of analysis paralysis. The opportunity to deliver enhanced customer experiences that lead to long-lasting intimate relationships though outstrips the risk because the benefit in brand loyalty are immeasurable and so CMOs need to embrace data driven digital marketing and all that it entails.

Takeaways:

  • Understand the nuanced differences between abundant digital channels to build a program that best embraces them
  • Learn the tools and techniques behind a successful analytics program that gets to necessary insights without bogging down in analysis
  • Hear key case studies of successful marketers that have embraced digital and driven their enterprise to new levels of success

Required Qualifications for Speakers:

  • Senior level decision maker of a major organization - i.e. SVP, C-Suite, EVP
  • Executive level experience within a major institution with a direct and relevant focus

* I have read and meet the required qualifications for CX Southern California Summit speakers

Invitation response deadline: March 14th, 2017

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